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Privacy Policy


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

What am I consenting to:

You are consenting to the application utilising your camera for AR technology which will enable you to try on the optical products such as contact lenses, frames, sunglasses, eyeglasses on yourself virtually. Further we will utilise your camera to enable you to identify the product itself from the serial code or the design of the product

You are consenting to allow the application to utilise your information i.e. your location, name etc… to pin point the stores location and provide the information to clients using live maps, offline maps and other locators.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


If you choose a direct payment gateway to complete your purchase, then our service provider store your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information we will do our utmost to secure this information. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all necessary requirements and implement additional generally accepted industry standards.

All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it./or disclose it.If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

SECTION 8 - Virtual Try-On Glasses

The Optic4Less app features an AR feature that lets you virtually try on glasses to make sure you love your selection. You can use the feature by installing the Android or iOS app.Our iOS app utilizes Apple's TrueDepth API to provide an immersive virtual try-on experience for glasses, allowing users to see how they would look in different styles without the need for physical fitting.We are committed to safeguarding user privacy and do not collect or store any facial data or other personal information during the virtual try-on process. All depth data captured by the camera remains solely within the app and is not transmitted to any external servers or third parties. We employ robust security measures to protect user data from unauthorized access, use, or disclosure.Users retain complete control over their data and can opt out of using the virtual try-on feature at any time. Additionally, users have the ability to access and delete their app data, including any residual depth data, through the app's settings menu.We are dedicated to transparency and compliance with all applicable data privacy regulations, including Apple's App Store Review Guidelines and the General Data Protection Regulation (GDPR). We regularly evaluate our data handling practices to ensure adherence to the highest standards of data privacy and protection.Your privacy is of utmost importance to us. We use the TrueDepth API solely to enhance your app experience and provide a personalized virtual try-on feature. We do not collect or store any facial data or other personal information during this process.Should you have any questions or concerns regarding our data privacy practices, please feel free to contact us: https://optics4less.com/contact-us

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us.

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